Senior Media Planner
Talon OOH Canada
Feb 2024 - Current
Acting as the central point of contact across internal teams, clients, creative, and media partners to ensure seamless OOH project execution from A to Z for major clients with budgets exceeding 1M$, and delivery index averaging 130%.
Creating media plans, crafting proposals and POVs, and negotiating cost-efficient deals, all while collaborating with vendors to ensure the successful delivery of campaigns and client satisfaction.
Developing and leading efficiency workflows across teams through project trackers and client touchpoints, delivering consistently elevated work for every project.
Clients: belairdirect, Beneva, Société Radio-Canada, Producteurs du lait de Québec, Beiersdorf Canada.
Marketing Manager/ Content Producer & Podcast Host
Montreal International Film Festival
January 2024 - Current
Developed creative content strategy across digital social platforms, including short-form video and branded storytelling initiatives.
Producing the festival’s podcast, overseeing content development, interviews, and production logistics.
Moderating panels and public discussions during the festival, leading conversations and interviews with esteemed guests in the film industry.
Past Collaborations: Paramount Pictures, The Taro Group, LOOP, Mondel Canada, ACTRA Montréal.
Account Manager/ Ad Operations Analyst
Wavo.me
Ad Operations - May 2022 to November 2023
Account Manager - November 2023 - February 2024
Managed multi-platform digital marketing campaigns for major music releases, driving audience growth and engagement
Developed and executed campaign strategies aligned with artist release objectives.
Analyzed performance data to optimize ad spend and maximize ROI.
Built strategic media plans and tracked key metrics for clients in the music and entertainment industry
Clients: Universal Music Group, Sony Music UK, Warner Music Canada, among others.
Skills:
STRATEGY & PROJECT MANAGEMENT
Budgeting, Timeline & Deliverable Management, Account Management, Client Retention, Negotiation, Attention to Detail.
MARKETING & ANALYSIS
Copywriting, Media Planning & Buying, Programmatic Advertising, Performance Analytics (Google Analytics, Meta Business Suite, TikTok, Snapchat, X)
CONTENT & CREATIVE
Content Production, Creative Development, Video Editing (Adobe Premiere, CapCut), Design (Photoshop, Illustrator, Canva), Hosting, Interviewing, Researching.
LANGUAGE
Fluent in French, English & Arabic
Education
Bachelor of Arts in Communication Studies : Specialization in Intermedia Studies
Concordia University, Montreal QC
Sept. 2019-Dec. 2021